Scheduled Medicines - Login to see stock on hand.
My Account

Australia’s Best & Fairest MC Launches

Posted on by David Madigan

Brisbane, Australia, 18 October 2025.

The team behind some of Australia’s most trusted wellness and medicinal cannabis brands, Canwell Australia, Elevated Extracts, Farma, On-Schedule, and Itera Health, have unveiled their latest venture: Best & Fairest (www.bestandfairest.au), launching 1 November 2025.

Part of the group’s ongoing #EqualAccess mission, Best & Fairest is setting a new benchmark in accessibility by delivering high-quality, efficacious, and well-known cannabis strains at the best possible price, without compromising quality or the sustainability of the supply chain.

Born out of domestic and international strategic partnerships, the brand leverages years of industry collaboration, technical expertise, and strategic marketing experience. Founders Neil Helsby and Dave Madigan describe Best & Fairest as “a culmination of everything we’ve learned about what Australian patients truly need, and what the market has been missing.”

“This isn’t about a race to the bottom or undercutting anyone in the supply chain,” said Helsby. “It’s about fairness, ensuring that every patient can access high-quality, effective medicinal cannabis, while every link in the chain, from cultivator to pharmacy, retains sustainable margin.”

“Best & Fairest reflects our belief that value and ethics can coexist,” added Madigan. “With the right relationships and a deep understanding of the market, we can deliver exceptional products at prices that truly make a difference.”

The Best & Fairest range is designed to make trusted and proven strains available to patients who deserve both affordability and efficacy, a natural extension of the founders’ broader mission to evolve the accessibility, education, and integrity of the medicinal cannabis landscape in Australia.

About Best & Fairest

Best & Fairest is a new value-focused medicinal cannabis brand dedicated to delivering premium, efficacious, and well-known strains at the fairest possible prices. Founded by the team behind Canwell Australia, Elevated Extracts, Farma, On-Schedule, and Itera Health, the brand is a continuation of the group’s #EqualAccess mission, ensuring Australian patients receive quality, affordability, and ethical supply in every product.